The clothing maker  has launched an augmented reality application for the iPhone, iPad and Android devices that allows users to see through the clothing that is featured in their winter catalog.

11There has always been the fantasy of being able to see through clothing with some kind of special glasses.Now, thanks to XRAY, in a way it can be done.The clothing manufacturer website has released an application for iPhone, iPad and Android that is based on augmented reality and allows you to see beyond the clothes of the models in the winter catalogs of this firm.

The catalog has two versions, one printed with the pictures and the models (boys and girls) with street clothes, and another digital, with underwear or bath.When you run the application and then position the device on the model of the catalog, the magic starts, and if we focus on a specific page, we will see the same version of the photo, with a “cooler” wardrobe.

This type of applications, based on augmented reality, are effective and interesting tools to use in the marketing of products and others.

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